Having a Blackberry for work, I can believe this number. Admittingly, I have the older model Curve, but the UI found on the Curve is consistent with most other models offered by Blackberry. Yes, Blackberry users are some of the most loyal in the world. They are generally business users, who enjoy the mail and business-centric apps and whose companies enjoy utilizing Blackberry Enterprise. Of course, you can also call these same users, on many occasions, complacent. I believe most consumers consider loyalty when switching products or companies, especially with more luxury items. However, I have seen numerous friends ditch the Blackberry to move to the iPhone or Android phone simply because it was more user-friendly, user-centric. From the Ars Technica article: “Perhaps the trend can be explained by Crowd Science’s findings that many are using their smartphones for both personal and business use.” I’m sure this is very true, but maybe something should be said about usability winning over loyalty.
DGLW
Personal Blog of David Gordon Lawrence Wolf
This is the temporary site and blog for David Wolf. I am passionate about web development, learning technology and technique, and web usability and interaction. When I'm not sitting in front of a computer with a cup of lukewarm coffee I enjoy skateboarding, snowboarding, baseball, soccer, slapping the bass, reading, and of course, long walks on the beach.